Systematic review on customer citizenship behavior: Clarifying the domain and future research agenda

Online Consumer Behavior: A Review and Agenda for Future Research

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exha...

Innovation in the Public Sector: A Systematic Review and Future Research Agenda

Innovations in the Public Sector: A Systematic Review and Future Research Agenda

Structuredsummary2 Provide a structured summary including, as applicable: background;objectives; data sources; study eligibility criteria, participants, andinterventions; study appraisal and synthesis methods; results; limitations; conclusions and implications of key findings; systematic review registrationnumber.2

The impact of organizational citizenship behavior on the customer-oriented in sport facilities

The purpose of this study was to survey the impact of organizational citizenship behavior on the customer-oriented in sport facilities in Shahrekord. The research method was descriptive, correlational that the survey was carried out. The study population included all employees of public and private sports facilities were Shahrekord. Measuring instruments included OCB questionnaire Paul and Mngv...

Digitalization and Sports Sponsorship Strategy: A Review and Research Agenda

Background. The sports industry has been transformed through digitalization processes. One traditional area of sports marketing strategy that has changed significantly is sponsorship. Objectives. To reveal how digitalization has impacted sports sponsorship strategies according to the findings of academic articles in leading sports management journals. In light of the dramatic transformation of...